www.hubspot.com

The website www.hubspot.com was audited on December 9th, 2022 for speed, design, security, accessibility, search, social, advertising and technology.

Overall Score

www.hubspot.com achieved an overall score of 57 out of 100 based on 121 website tests and scanning for over 3,000 website technologies

Speed

Score: 25 / 100

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Design

Score: 73 / 100

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Security

Score: 66 / 100

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Accessibility

Score: 100 / 100

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Search

Score: 100 / 100

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Social

0 / 100

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Advertising

20 / 100

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Technology

72 / 100

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SPEED

A slow website reflects poorly on any business with the majority of people expecting a page to load in less than two seconds and Google now taking website speed into account for search result rankings.

Speed Score

www.hubspot.com achieved a speed score of 25 out of 100 based on 33 speed tests

Speed Test Summary

Failed: 7
Warnings: 13
Passed: 7
Not Applicable: 6

Speed Test Results

JavaScript execution took 6.6 seconds.

Failed 1

The size of the document object model was 925 elements.

Passed 3

Some duplicate Javascript was detected.

Warnings 2

Some inefficient animated content was detected.

Warnings 2

The first contentful paint took 2.8 seconds.

Warnings 2

The time to interactive was 16.7 seconds.

Failed 1

The largest contentful paint took 3.1 seconds.

Warnings 2

Lazy loading of the largest contentful paint image

Not applicable 4

No legacy JavaScript was detected.

Passed 3

The main thread was busy for 10.5 seconds.

Failed 1

The first input delay was 0.6 seconds.

Failed 1

Modern image formats

Not applicable 4

Network server latency

Not applicable 4

Usage of document.write() was detected.

Failed 1

Offscreen and hidden images were lazily loaded.

Passed 3

Preloading of optional fonts

Not applicable 4

The largest contentful paint image was not preloaded.

Warnings 2

Some page redirects were detected.

Warnings 2

Render blocking resources are slowing the website by 1 seconds.

Warnings 2

The server response time was 0.5 seconds.

Warnings 2

The speed index was 6.5 seconds.

Failed 1

Lazy loading of third party resources

Not applicable 4

The total blocking time was 3.4 seconds.

Failed 1

The total page size was 1.5 megabytes (MB).

Passed 3

Some unminified CSS was detected.

Warnings 2

Some unminified JavaScript was detected.

Warnings 2

Unused CSS rules were not detected.

Passed 3

Unused JavaScript was not detected.

Passed 3

Optimizing images could improve performance.

Warnings 2

Preconnects to required origins

Warnings 2

Preloading of resources

Not applicable 4

Responsive images were detected.

Passed 3

Text compression could improve performance.

Warnings 2

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DESIGN

You have 2.7 seconds to grab the attention of your target audience. The best websites achieve this with a unique brand identity, strong visuals, and a clear message.

Design Score

www.hubspot.com achieved a design score of 73 out of 100 based on 16 design tests

Design Test Summary

Failed: 4
Warnings: 0
Passed: 11
Not Applicable: 1

Design Test Results

A properly defined charset was detected.

Passed 3

Background and foreground colors do not appear to have a sufficient contrast ratio.

Failed 1

The cumulative layout shift was minimal.

Passed 3

The doctype was specified.

Passed 3

Text may not remain visible during font loading.

Failed 1

Legible font sizes were detected.

Passed 3

The user's location was not requested on page load.

Passed 3

Images were displayed with the correct aspect ratio.

Passed 3

Responsive images were detected.

Passed 3

Meta refresh

Not applicable 4

Unload event listeners were detected.

Failed 1

Notification permission was not requested on page load.

Passed 3

Tap targets are sized appropriately.

Passed 3

Image elements do not have a defined width and height.

Failed 1

Passive event listeners detected.

Passed 3

The viewport was set with width or initial-scale.

Passed 3

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SECURITY

A secure website protects both visitors and the website owner from hackers and cyber criminals who are continuously scanning for weak websites to attack.

Security Score

www.hubspot.com achieved a security score of 66 out of 100 based on 6 security tests

Security Test Summary

Failed: 2
Warnings: 0
Passed: 4
Not Applicable: 0

Security Test Results

Deprecated API calls were detected.

Failed 1

Console errors were detected.

Failed 1

No inspector issues were detected.

Passed 3

The website uses HTTPS.

Passed 3

Vulnerable JavaScript libraries were not detected.

Passed 3

Password fields can be pasted into.

Passed 3

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ACCESSIBILITY

Many websites are developed with accessibility barriers that make them difficult or even impossible for visually impaired and other disabled visitors to use.

Accessibility Score

www.hubspot.com achieved a accessibility score of 100 out of 100 based on 38 accessibility tests

Accessibility Test Summary

Failed: 0
Warnings: 0
Passed: 19
Not Applicable: 19

Accessibility Test Results

Access key values

Not applicable 4

Definition lists

Not applicable 4

Definition list items

Not applicable 4

Attributes on focusable elements are unique.

Passed 3

ARIA IDs are unique.

Passed 3

Form field labels

Not applicable 4

Frame element titles

Not applicable 4

Heading elements appear in a sequentially descending order.

Passed 3

The HTML element has a lang attribute.

Passed 3

The HTML element has a valid lang attribute.

Passed 3

Image button alt attributes

Not applicable 4

Form element labels

Not applicable 4

Links have a discernible name.

Passed 3

Lists contain only list elements.

Passed 3

List items are contained within a parent list.

Passed 3

Zooming and scaling is allowed.

Passed 3

Object elements alternate text

Not applicable 4

No element has a tabindex value greater than 0.

Passed 3

Table headers markup

Not applicable 4

Table header data cells

Not applicable 4

Lang attributes

Not applicable 4

Video captions

Not applicable 4

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SEARCH

People search on Google every day to help them find whatever they are looking for, but are you doing the rights things to encourage Google to display your website in search results ahead of your competitors?

Search Score

www.hubspot.com achieved a search score of 100 out of 100 based on 12 search tests

Search Test Summary

Failed: 0
Warnings: 0
Passed: 11
Not Applicable: 1

Search Test Results

Canonical links appear to be valid.

Passed 3

All links are crawlable.

Passed 3

A document title was detected.

Passed 3

A valid hreflang was detected.

Passed 3

A successful HTTP status code was detected.

Passed 3

All image elements have alt attributes.

Passed 3

The website is crawlable.

Passed 3

Links have descriptive text.

Passed 3

A meta description was detected.

Passed 3

Plugins were not detected.

Passed 3

The robots.txt is valid.

Passed 3

Structured data

Not applicable 4

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SOCIAL

Social platforms can help websites reach, connect, and share information with people who share similar passions or interests.

Social Score

www.hubspot.com achieved a social score of 0 out of 100 based on over 100 social factors

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ADVERTISING

Online advertising platforms can help businesses and organisations find, reach, and engage with people who are likely to be interested in their products or services.

Advertising Score

www.hubspot.com achieved an advertising score of 20 out of 100 based on over 200 advertising factors
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TECHNOLOGY

Choosing the right technology to power your website can often mean the difference between staying one step ahead of your competition or falling behind in the race to engage with customers online.

Technology Score

www.hubspot.com achieved a technology score of 72 out of 100 based on scanning for over 3,000 website technologies

Technology Test Results

Technology Description Categories
Cloudflare Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services. CDN
Cloudflare Bot Management Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots. Security
Cloudflare Network Error Logging Cloudflare Network Error Logging is a browser-based technology used to quickly identify problems with site visitors connecting to Cloudflare. Issue trackers
Convert Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites. A/B Testing
core-js core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features. JavaScript libraries
Facebook Pixel Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising. Analytics
Google Analytics Google Analytics is a free web analytics service that tracks and reports website traffic. Analytics
Google Tag Manager Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Tag managers
HSTS HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS. Security
HubSpot HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers. Marketing automation
HubSpot Analytics HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers. Analytics
HubSpot Chat HubSpot Chat is a tool where you can view, manage, and reply to incoming messages from multiple channels. Live chat
HubSpot CMS Hub CMS Hub is a content management platform by HubSpot for marketers to manage, optimize, and track content performance on websites, blogs, and landing pages. CMS
HubSpot Cookie Policy Banner HubSpot Cookie Policy banner is a cookie compliance functionality from HubSpot. Cookie compliance
Impact Impact helps businesses contract and pay partners. Affiliate programs
Linkedin Insight Tag LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics. Analytics
Matomo Analytics Matomo Analytics is a free and open-source web analytics application, that runs on a PHP/MySQL web-server. Analytics
Mixpanel Mixpanel provides a business analytics service. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms. Analytics
Open Graph Open Graph is a protocol that is used to integrate any web page into the social graph. Miscellaneous
Polyfill Polyfill is a service which accepts a request for a set of browser features and returns only the polyfills that are needed by the requesting browser. JavaScript libraries
Sniply Sniply is a special URL shortener that allows to add a call-to-action to any landing page. Content curation
TikTok Pixel Analytics

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