www.hubspot.com
The website www.hubspot.com was graded on December 9th, 2022 for speed, design, security, accessibility, search, social, advertising and technology.
Overall Grade
www.hubspot.com achieved an overall grade of 57 out of 100 based on 121 website tests and scanning for over 3,000 website technologies
SPEED
A slow website reflects poorly on any business with the majority of people expecting a page to load in less than two seconds and Google now taking website speed into account for search result rankings.
Speed Grade
www.hubspot.com achieved a speed grade of 25 out of 100 based on 33 speed tests
Speed Test Summary
Failed: 7
Warnings: 13
Passed: 7
Not Applicable: 6
Speed Test Results
JavaScript execution took 6.6 seconds. |
Failed | 1 |
The size of the document object model was 925 elements. |
Passed | 3 |
Some duplicate Javascript was detected. |
Warnings | 2 |
Some inefficient animated content was detected. |
Warnings | 2 |
The first contentful paint took 2.8 seconds. |
Warnings | 2 |
The time to interactive was 16.7 seconds. |
Failed | 1 |
The largest contentful paint took 3.1 seconds. |
Warnings | 2 |
Lazy loading of the largest contentful paint image |
Not applicable | 4 |
No legacy JavaScript was detected. |
Passed | 3 |
The main thread was busy for 10.5 seconds. |
Failed | 1 |
The first input delay was 0.6 seconds. |
Failed | 1 |
Modern image formats |
Not applicable | 4 |
Network server latency |
Not applicable | 4 |
Usage of document.write() was detected. |
Failed | 1 |
Offscreen and hidden images were lazily loaded. |
Passed | 3 |
Preloading of optional fonts |
Not applicable | 4 |
The largest contentful paint image was not preloaded. |
Warnings | 2 |
Some page redirects were detected. |
Warnings | 2 |
Render blocking resources are slowing the website by 1 seconds. |
Warnings | 2 |
The server response time was 0.5 seconds. |
Warnings | 2 |
The speed index was 6.5 seconds. |
Failed | 1 |
Lazy loading of third party resources |
Not applicable | 4 |
The total blocking time was 3.4 seconds. |
Failed | 1 |
The total page size was 1.5 megabytes (MB). |
Passed | 3 |
Some unminified CSS was detected. |
Warnings | 2 |
Some unminified JavaScript was detected. |
Warnings | 2 |
Unused CSS rules were not detected. |
Passed | 3 |
Unused JavaScript was not detected. |
Passed | 3 |
Optimizing images could improve performance. |
Warnings | 2 |
Preconnects to required origins |
Warnings | 2 |
Preloading of resources |
Not applicable | 4 |
Responsive images were detected. |
Passed | 3 |
Text compression could improve performance. |
Warnings | 2 |
DESIGN
You have 2.7 seconds to grab the attention of your target audience. The best websites achieve this with a unique brand identity, strong visuals, and a clear message.
Design Grade
www.hubspot.com achieved a design grade of 73 out of 100 based on 16 design tests
Design Test Summary
Failed: 4
Warnings: 0
Passed: 11
Not Applicable: 1
Design Test Results
A properly defined charset was detected. |
Passed | 3 |
Background and foreground colors do not appear to have a sufficient contrast ratio. |
Failed | 1 |
The cumulative layout shift was minimal. |
Passed | 3 |
The doctype was specified. |
Passed | 3 |
Text may not remain visible during font loading. |
Failed | 1 |
Legible font sizes were detected. |
Passed | 3 |
The user's location was not requested on page load. |
Passed | 3 |
Images were displayed with the correct aspect ratio. |
Passed | 3 |
Responsive images were detected. |
Passed | 3 |
Meta refresh |
Not applicable | 4 |
Unload event listeners were detected. |
Failed | 1 |
Notification permission was not requested on page load. |
Passed | 3 |
Tap targets are sized appropriately. |
Passed | 3 |
Image elements do not have a defined width and height. |
Failed | 1 |
Passive event listeners detected. |
Passed | 3 |
The viewport was set with width or initial-scale. |
Passed | 3 |
SECURITY
A secure website protects both visitors and the website owner from hackers and cyber criminals who are continuously scanning for weak websites to attack.
Security Grade
www.hubspot.com achieved a security grade of 66 out of 100 based on 6 security tests
Security Test Summary
Failed: 2
Warnings: 0
Passed: 4
Not Applicable: 0
Security Test Results
Deprecated API calls were detected. |
Failed | 1 |
Console errors were detected. |
Failed | 1 |
No inspector issues were detected. |
Passed | 3 |
The website uses HTTPS. |
Passed | 3 |
Vulnerable JavaScript libraries were not detected. |
Passed | 3 |
Password fields can be pasted into. |
Passed | 3 |
ACCESSIBILITY
Many websites are developed with accessibility barriers that make them difficult or even impossible for visually impaired and other disabled visitors to use.
Accessibility Grade
www.hubspot.com achieved a accessibility grade of 100 out of 100 based on 38 accessibility tests
Accessibility Test Summary
Failed: 0
Warnings: 0
Passed: 19
Not Applicable: 19
Accessibility Test Results
Access key values |
Not applicable | 4 |
Definition lists |
Not applicable | 4 |
Definition list items |
Not applicable | 4 |
Attributes on focusable elements are unique. |
Passed | 3 |
ARIA IDs are unique. |
Passed | 3 |
Form field labels |
Not applicable | 4 |
Frame element titles |
Not applicable | 4 |
Heading elements appear in a sequentially descending order. |
Passed | 3 |
The HTML element has a lang attribute. |
Passed | 3 |
The HTML element has a valid lang attribute. |
Passed | 3 |
Image button alt attributes |
Not applicable | 4 |
Form element labels |
Not applicable | 4 |
Links have a discernible name. |
Passed | 3 |
Lists contain only list elements. |
Passed | 3 |
List items are contained within a parent list. |
Passed | 3 |
Zooming and scaling is allowed. |
Passed | 3 |
Object elements alternate text |
Not applicable | 4 |
No element has a tabindex value greater than 0. |
Passed | 3 |
Table headers markup |
Not applicable | 4 |
Table header data cells |
Not applicable | 4 |
Lang attributes |
Not applicable | 4 |
Video captions |
Not applicable | 4 |
SEARCH
People search on Google every day to help them find whatever they are looking for, but are you doing the rights things to encourage Google to display your website in search results ahead of your competitors?
Search Score
www.hubspot.com achieved a search grade of 100 out of 100 based on 12 search tests
Search Test Summary
Failed: 0
Warnings: 0
Passed: 11
Not Applicable: 1
Search Test Results
Canonical links appear to be valid. |
Passed | 3 |
All links are crawlable. |
Passed | 3 |
A document title was detected. |
Passed | 3 |
A valid hreflang was detected. |
Passed | 3 |
A successful HTTP status code was detected. |
Passed | 3 |
All image elements have alt attributes. |
Passed | 3 |
The website is crawlable. |
Passed | 3 |
Links have descriptive text. |
Passed | 3 |
A meta description was detected. |
Passed | 3 |
Plugins were not detected. |
Passed | 3 |
The robots.txt is valid. |
Passed | 3 |
Structured data |
Not applicable | 4 |
SOCIAL
Social platforms can help websites reach, connect, and share information with people who share similar passions or interests.
Social Grade
www.hubspot.com achieved a social grade of 0 out of 100 based on over 100 social factors
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Online advertising platforms can help businesses and organisations find, reach, and engage with people who are likely to be interested in their products or services.
Advertising Grade
www.hubspot.com achieved an advertising grade of 20 out of 100 based on over 200 advertising factors

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Podsights is attribution technology platform that brands and agencies use to measure and scale their podcast advertising
TECHNOLOGY
Choosing the right technology to power your website can often mean the difference between staying one step ahead of your competition or falling behind in the race to engage with customers online.
Technology Grade
www.hubspot.com achieved a technology grade of 72 out of 100 based on scanning for over 3,000 website technologies
Technology Test Results
Technology | Description | Categories | |
---|---|---|---|
Cloudflare | Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services. | CDN | |
Cloudflare Bot Management | Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots. | Security | |
Cloudflare Network Error Logging | Cloudflare Network Error Logging is a browser-based technology used to quickly identify problems with site visitors connecting to Cloudflare. | Issue trackers | |
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Convert | Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites. | A/B Testing |
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core-js | core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features. | JavaScript libraries |
Facebook Pixel | Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising. | Analytics | |
Google Analytics | Google Analytics is a free web analytics service that tracks and reports website traffic. | Analytics | |
Google Tag Manager | Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. | Tag managers | |
HSTS | HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS. | Security | |
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HubSpot | HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers. | Marketing automation |
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HubSpot Analytics | HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers. | Analytics |
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HubSpot Chat | HubSpot Chat is a tool where you can view, manage, and reply to incoming messages from multiple channels. | Live chat |
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HubSpot CMS Hub | CMS Hub is a content management platform by HubSpot for marketers to manage, optimize, and track content performance on websites, blogs, and landing pages. | CMS |
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HubSpot Cookie Policy Banner | HubSpot Cookie Policy banner is a cookie compliance functionality from HubSpot. | Cookie compliance |
Impact | Impact helps businesses contract and pay partners. | Affiliate programs | |
Linkedin Insight Tag | LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics. | Analytics | |
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Matomo Analytics | Matomo Analytics is a free and open-source web analytics application, that runs on a PHP/MySQL web-server. | Analytics |
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Mixpanel | Mixpanel provides a business analytics service. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms. | Analytics |
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Open Graph | Open Graph is a protocol that is used to integrate any web page into the social graph. | Miscellaneous |
Polyfill | Polyfill is a service which accepts a request for a set of browser features and returns only the polyfills that are needed by the requesting browser. | JavaScript libraries | |
Sniply | Sniply is a special URL shortener that allows to add a call-to-action to any landing page. | Content curation | |
TikTok Pixel | Analytics |